This is the "Image_text_area" block

Are you ready to harness the power of the internet to help you grow your business with speed and integrity? If so, we'd love to work with you! Drop us a line or just pick up the phone and give us a shout.

Your website is just the host for the most powerful and profitable tools you can use to grow your business.

Every business owner today knows that there are some very powerful marketing tools designed to help get new leads and customers using the internet. More and more business to business professionals are turning to the internet to generate leads, establish relationships and build credibility in order to get a foothold in their market. Finding the right tools to market your business online can be challenging even if you have an experienced webmaster on your team. But navigating the vast technological territory by yourself can be nerve-wracking and expensive!
 
Many businesses report being overwhelmed with the sheer number of online marketing options that are available. And more than a few have gotten bogged down trying to make just one or two work effectively. Discouraging results and technical headaches make it   easy to declare that online lead generation just isn’t worth it. It seems like a lot of frustration and expense to go through, especially if you don’t see results immediately.

Unfortunately, many businesses that could substantially benefit from using online marketing tools simply give up. After all, their clients – for the most part - are local. So how can the internet help you generate leads who are essentially - people in your local area?
 
It’s not the internet – it’s the tools.

The web is not ONE thing – It is millions upon billions of interactions. So don’t get hung up on how vast it is, concentrate instead on how to use the tools it offers to build your business. What are internet tools? For example: email is a tool, so is downloading an audio file, taking a survey, visiting a website, reading a blog, buying an auction, filling in a form or watching a video on youtube Learn to use the right tools and the internet can be an awesome place to capture leads from around the world or just down the street!

How do you choose an online marketing tool that really works for you and your business? You have to look at your talents and your prospects. For example: Blogs are a great tool to stimulate interactivity and establish brand, however, if you hate writing and are always burdened with deadlines it might not be the best tool for you. However, once your podcast is set up and running –you may find you actually enjoy speaking to your targeted prospects each week. Pick one tool that suits you and your customers and then master it! DO it for a year not a couple of weeks. Like any other marketing tactic it will need nurturing and momentum to succeed. But once you get it going internet technology can make it nearly effortless.

A common misconception is that the only way to market your business online is by becoming number one in the search engines. If you aren’t number one on Google then just forget it. Organic search yields remarkable results when you can get it, but it is certainly not the only way to utilize the power of the web. For example: right now you probably have a brochure style business website. Unless you actively promote it online the only people going there are the people you are personally sending through off line tactics like: business cards, direct mail, ads in the paper etc.

The key here is to leverage the visitors you already have by establishing better relationships, capturing leads and providing more value.

Too often well meaning webmasters focus more on creating a pretty site, behind the scenes coding rather than connecting with the people that are already visiting your website. You could be ignoring the most valuable lead generation tool that you have: A web site that generates leads and converts them into customers. The World Wide Web is an especially powerful tool for businesses that depend primarily on referrals to get new clients. However, even widget companies can benefit by creating an irresistible giveaway aimed at capturing prospects information.

The bottom line is, its not how many people that go to your website that matters, its how many prospects and customers you acquire as a result of the process.

Less about you and more about THEM

As hard as it may be to hear, the people who visit your website are generally not interested in your business. They are however, VERY interested in solving their problems. Online technology gives even the smallest businesses the power to generate leads by offering an irresistible giveaway.  Your website can deliver highly valuable and relevant information to the people who want it - instantly, 24 hours a day, without you having to touch a thing.

This means less work for you and more value for your customers. You create a high value giveaway that helps them solve their problems while demonstrating the value of your expertise. Your prospects get a chance to “test drive your service” within their own comfort zone and timeline. Instead of spending hours each week answering the same old questions and fielding false leads, you can create one spectacular giveaway and look like a hero compared to your competitors.

A special webpage can be used effectively at local networking events too!

So how does this help you when your goal is to market to local clients? It makes generating leads at networking events a breeze! Instead of having to focus on a perfect 20 second introduction that fully explains what you do and compels people to buy from you, you can simply point them to your giveaway that they can get at their convenience. It makes it incredibly easy for people to refer you too, because now they don’t have to remember what you do, they can simply refer their friends to free offer. Referral partners love being able to offer a “tangible” product. It reduces anxiety and risk.

It’s a huge win – win and almost NOBODY is using it! Be the first one in your industry (or town) and I’m sure you can see this could create a significant marketing advantage with a minimal cost or risk.

Whether they are from around the world or down the street, online tools, namely, capture pages, automated follow up, digital delivery, audio and even video attract new clients and bring you leads 24 hours a day! You can expand your online interactivity even more with blogs, participating in forums, recording your own pod cast or by creating a video series. Online technology can help you establish yourself as an expert while you leverage your time and energy. As you build better relationships with your prospects and your customers your business will grow.

Automation saves you time and money. Many online tools, when used regularly, can help you leverage your time and marketing budget to the max. The key in choosing the right online tools to use for your business often comes down to choosing a medium that you are comfortable with and doing it regularly. Do you enjoy writing? Then sit down and write 5 articles that you can post on your website for people to download. Are you more comfortable speaking? Then simply record an audio report or have someone tape your next speaking event and make it available online. Perhaps you like to gather several other experts in your field and interview them and make that recording or a transcript available to your prospects.  

You already know how critical personal relationships are for the success of your business. Automated marketing systems are not meant to be a replacement for personal interaction rather they should enhancement it. But you can automate segments of lead generation without sacrificing the personal touch. In some cases leads are actually more comfortable interacting with you anonymously at first.

Website interactivity doesn’t need to be a video game – just use common sense and focus on the person who has landed on your page. Make your website an attractive lure for potential customers. No doubt that you have a wealth of knowledge and expertise that your prospects or potential customers are desperate for – that is after all – what makes you so great to work with. Discover how online technology can help you help others, share your expertise and get new clients in the process. 

Jan Riley

CAPTURE
...your visitors Attention
...their contact info

CONVERT
..visitors into customers
...customers into advocates