Is your ecommerce store like a small fish in a BIG pond?(Gigantic ocean with sharks is more like it)
Is your ecommerce store struggling to survive online? Anyone can help you stick your products online. Build your own ecommerce programs are all over the web. E commerce sites a dime a dozen (or less) If you think that putting your wares online will make them sell – then you will be sadly (and probably are) disappointed. Unfortunately, you are not alone.
Business E Commerce Website Optimization
We know you are in business to make sales – not websites.
We are here to help you turn clicks into customers.
Getting more traffic is not enough to guarantee success for your online store.
You need to convert visitors into sales.
It’s not just getting people to your site that counts – it’s what they do when they get there that matters! You probably arena’t in love with the mechanics of generating traffic or pleasing the search engines. You opened a store to sell things. It doesn't matter weather its widgets or services – the point is you need your visitors to do something when they visit your site.
We focus on one simple truth – Clicks are people.
They want to buy your products but is it really as simple as you think? A recent study by WebProNews states " Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information."
This could be affecting your site - in fact it most likely is - without you even knowing it!
Goggle doesn't buy your products – people do!
We concentrate on the most overlooked – yet absolutely essential - aspect of your website – The people who visit it. Our job is to help you connect with your visitors, build relationships and create an inevitable customer buying path.
Have you optimized your e-commerce store for Google – but NOT your visitors?
Why not optimize your site for the visitors that are already hitting your site? You can make more sales without spending a penny on promotion! If you have over 5000 hits a month and are not generating the sales you might want consider this tactic. Ask yourself:
- What do my customers want when they arrive at my page?
- Do they get the information they need to feel confident taking action?
- Is the site clear, easy to read, navigate and scan?
- Do we have a way to reconnect with those who are interested but not ready to buy yet?
- Is our website designed to primarily make sales or generate leads?
E commerce marketing strategies : Who is Marketing your store?
Is a geek or graphic designer responsible for driving sales?
Your web designer is not your best salesperson because they are not necessarily trained in internet marketing, landing page optimization and visitor conversion. In real life - you hire sales people and train them how to sell and interact with your customers. Yet somehow making your online ecommerce store profitable usually falls to the person stuck with designing or updating the site. Not a great strategy for hyper growth.
This is NOT their fault - for the same reason that you don’t let your contractor decorate your storefront (please tell me you did’t…) - it isn't’t their field of expertise. Are you asking the web maintenance guy (or your nephew’s friend) to sell your high end items when he’s only trained to fix the broken links?
The days of having ONE "do it all" webmaster are over. Can you really afford to leave money on the table with your ecommerce store?
Here are more alarming statistics form WebProNews about how often consumers are thwarted in their efforts to buy. These indicate how many ecommerce sites offer these features
- Only 37 percent offer multiple images views of products.
- Only 33 percent offer customer reviews.
- 62 percent have difficult to read fonts.
- Only 14 percent allow customers to change the font.
- Only 43 percent offer free shipping.
- Almost two-thirds do not offer in-stock information on the product page.
- While just over half of online retailers have physical stores, only 10 percent offer in-store pickup.
- 58 percent do not offer shipping costs early in the checkout process.
- One third have checkout processes with more than 4 steps.
- Only 58 percent correctly answer an e-mail question within 24 hours.
E commerce marketing strategies
Do you have an online store who wants to increase sales and repeat customers? Online website marketing involves a lot more than running a few adwords campaigns and putting up a website. It takes a plan to promote your business online. The internet provides powerful tools that can grow your business exponentially - but only if you use them, and use them correctly.
Contact us today about our Online Marketing Strategy Plans and SEO services for business at 678 318- 7515 or Jan@LeadMastersUSA.com
Contact us today about our SEO services and online marketing plans for business at 678 318- 7515 or Jan@LeadMastersUSA.com
We help you connect, capture and convert visitors
into relationships you can do business with.
Start with a internet marketing strategy session and discover how you could be making more cash in your pocket from you online store.
Make more money with your internet store! Use proven web marketing ecommerce strategies and e commerce business website optimization for online stores for higher conversion and ROI.
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