What is your goal?

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The internet has revolutionized the way that companies can promote, sell, generate leads and interact with their customers. Having a comprehensive online marketing strategy will maximize your budget and help you stand out against your competition! Use your website to increase the results of every single marketing dollar your spend  - online or off. How can you reach the top without a plan?

Would you like your business to stand out in a crowded online marketplace using:

• Interactive media: Optimized video series, on page video spokesperson, audio segments, video tutorials, surveys and webinars
  
• Relevant Content: Expanded product descriptions, product comparisons, Social media, Articles, Press releases, and Blogs keep your site fresh and irresistible to Google
• Targeted Marketing: Leverage and Integrate offline advertising programs for maximum results
• Relationship building: Build your brand and your list while creating strong customer loyalty programs
• Irresistible downloads: reports, videos series, white papers, ecourses, educational programs, ebooks, classes, and customer service tutorials that your customers find irresistible?

This will be your
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This will be your
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If you don't know the answer to this question I guarentee your visitors won't either.

One of the great things about owning a small business today is how you can incorporate Internet marketing into it. One problem that many small business owners face, however is they do not understand exactly how to do that effectively. 

Let's take a look at what he is your real goal when combining Internet marketing and a small business.

Your goal should be to be more relevant, reliable and real, and gain a strategic competitive advantage in your market. Now what exactly does that mean? It means seek to make a personal connection first and sell later after you have establish a rapport.

KIRS: Keep it relevant & Specific

People use the Internet to search for information. If you have a small business that can provide useful information to them, you need to have a presence where they can find you.

Normally this means utilizing the search engines to your advantage. You can do this by purchasing other types of online media like banner ads or newsletter links or pay per click advertising. On a search engine like Google this would mean the sites you see across the top of the page and down the right-hand side are paid advertising.

The website's you see down the middle of the page, generally 10 at a time, are known as organic search. These are people who have gained a competitive advantage in the market by utilizing search engine optimization to build relevant websites around the theme of their business. The click through rate is much higher for organic listings (60% higher) and the purchase rate higher yet at nearly 80%.

This makes these business more reliable and allows them to gain a strategic competitive advantage because they are providing the information that their visitors are looking for. Note I said information, people are looking for specific and relevant information - not a "relevant sounding" ad.

Keywords are the key

The key to making this work for you is to find the right combination of information and match it to the keywords that people are searching for. Then you put that information on various web pages in the form of articles, title tags and description data. Think of this as the dewy decimal system for the internet. Keywords are the way each piece of data is indexed, so it can then be retrieved when you do a search query.

Today more and more small businesses also are incorporating blogging into their marketing mix. Blogs are a great way to be more relevant and provide reliable and real information to their visitors. This gives you an opportunity to get feedback, express your viewpoints and make your company more human.

Get online with a blog

Many small businesses today have problems with technology and a high number of them still do not have a website of their own. The latest stats show that 44% of small businesses still do not have business website. Egads! You can go to a blogging platform such as Blogger.com and put your small business on the Internet in three easy steps.

Plus one advantage to setting up your small business blog with blogger is they are owned by Google. This gives you an excellent advantage to have your blog spidered on a regular basis if you are providing the relevant content we are talking about.

As you can see - your real goal, when utilizing Internet marketing for your small business is to be more relevant, reliable and real. The internet can be a powerful tool for connecting with your customers while they are researching a purchase or while they are contemplating a buy. Be there when they need you and this will allow you to gain a strategic competitive advantage in your market.