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Article: Website Usability

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The internet has revolutionized the way that companies can promote, sell, generate leads and interact with their customers. Having a comprehensive online marketing strategy will maximize your budget and help you stand out against your competition! Use your website to increase the results of every single marketing dollar your spend  - online or off. How can you reach the top without a plan?

Would you like your business to stand out in a crowded online marketplace using:

  • Interactive media: Optimized video series, on page video spokesperson, audio segments, video tutorials, surveys and webinars
  • Relevant Content: Expanded product descriptions, product comparisons, Social media, Articles, Press releases, and Blogs keep your site fresh and irresistible to Google
  • Targeted Marketing: Leverage and Integrate offline advertising programs for maximum results
  • Relationship building: Build your brand and your list while creating strong customer loyalty programs
  • Irresistible downloads: reports, videos series, white papers, ecourses, educational programs, ebooks, classes, and customer service tutorials that your customers find irresistible?
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Are you ready to harness the power of the internet to help you grow your business with speed and integrity? If so, we'd love to work with you! Drop us a line or just pick up the phone and give us a shout.

We believe that Clicks are people and each visitor could be your next customer.

Is your website usable?

You can have the best product and price in the world but it won't sell if nobody stays on your page or trusts you.

Build trust because People buy from people!
That is why it is so important to design for trust and reduce customer friction whenever possible. Someone else may give you a pretty site, but that doesn't mean it will be effective in producing sales.

Usability is optimization for human beings- you know the ones that buy!
Having content rich and personalized website can be a significant tactical advantage online - even for local shoppers.  There are several things that create trust and many that destroy it create trust with:


Great Guarantees - clear, no gimmicks or catches, the more buyer safety online the better.
 
People buy from people - Visible store and contact info on every page easy contact - and good telephone service - people will call before they buy just to see if you are for real
 
Security - BBB online verification and other hacker safe and verisign protection these can cost up to $500 a year but can be well worth it if it helps people feel safe enough to buy.

Making buying inevitable

A well designed and streamlined shopping cart system can make or break your sales. Have you ever gotten ready to buy something online and just quit because the shopping cart was complicated or the process just took too long? Don't let this happen to your customers!

OVER 60% of buyers abandon their shopping cart mid purchase! Yes, 60 % of the people who have already chosen to buy your product bail and never come back! Everyone will tell you that they have a great shopping cart system - but is it great for the consumer? Let's face it - most web designers and ecommerce systems design for store function - not customer function. You won't know you have a problem until it's too late.

Can you afford to lose one more customer?

Loosing ONE customer could cost you thousands of dollars. Imagine having a retail store where over half of your customers get to the cash register and just walk out because the line is too long or the can't understand how to complete the process. You would NEVER let this happen in real life - don't let it happen in your online ecommerce store!

Find out how to build trust and lead your visitors thru the buying process by streamlining your shopping cart system.

It takes more than one date to get hitched
 
Nurturing a customer takes more than one stop and a scan thru your site. Starting the relationship is the function of the landing pages. The primary goal should include a way to to start a dialogue and give them a reason to come back!

Make your business irresistible

Irresistible giveaways and Automated Email Follow up are essential for cost effective sales conversion. Yes, you will want to create as many instant customers as possible - but you will also want to have a follow up program for those who don't buy today. You will also want it to run automatically. Without this extremely effective tool - you are constantly walking uphill ( carrying a big rock)

Regular follow up creates credibility, reliability and trust.  There will be many folks that may be browsing today but will only be ready to buy next season - you don't want to lose them! Following up with your browsers is the cheapest way to make a sale!

 
We help you turn clicks into customers
You know your business and we know the web, together we could make the perfect team to drive traffic and sales to your website. Start with an internet marketing strategy consultation or website evaluation.


Contact us today 678 318- 7515 or Jan@LeadMasters.com
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CONNECT
Speak to your customers needs
Let prospects experience you
CAPTURE
Create Industry buzz
Customer loyalty programs
CONVERT
Turn Clicks into customers
Product descriptions & reviews
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